{"id":2614,"date":"2025-09-20T12:39:51","date_gmt":"2025-09-20T10:39:51","guid":{"rendered":"https:\/\/markusgreiter.de\/?p=2614"},"modified":"2026-03-11T11:39:57","modified_gmt":"2026-03-11T10:39:57","slug":"ethical-responsibility-in-ai-transformation-projects","status":"publish","type":"post","link":"https:\/\/markusgreiter.de\/en\/innovation-transformation\/ethical-responsibility-in-ai-transformation-projects\/","title":{"rendered":"Ethical Responsi\u00adbility in AI Trans\u00adformation Projects"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0e43505\" data-block-id=\"0e43505\"><p class=\"stk-block-text__text\">\u2026 my kick-off blog article on my new website couldn\u2019t start with a more lasting topic.<\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ae2ffc2\" data-block-id=\"ae2ffc2\"><p class=\"stk-block-text__text\">While heading back from Berlin to Munich, I am reflecting on the past days at the <strong>IPMA World Congress<\/strong> (organized by IPMA, the International Project Management Association and our German institution GPM Deutsche Gesellschaft f\u00fcr Projektmanagement e. V.). Days filled with valuable network connections \u2013 both old and new \u2013 and inspiring impulses on <strong>Shaping the Future with Project Management<\/strong>. <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-abaa44d\" data-block-id=\"abaa44d\"><p class=\"stk-block-text__text\">I will share with you in this and the next blog articles some of my personal highlights of the IPMA world congress. Insights that struck me deeply \u2013 whether by accelerating my learning curve, making me nod in agreement, triggering a pause for thought, or simply creating one of those &#8216;aha&#8217; moments. My reflections and key takeaways in this article build on impulses from one of the keynotes:  <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-504eef0\" id=\"ipma-world-congress-keynote-ethische-verantwortung-in-innovation-von-prof-dr-alena-buyx\" data-block-id=\"504eef0\"><h2 class=\"stk-block-heading__text\">IPMA World Congress Keynote \u2013 Ethical Responsibility in Innovation, by Prof. Dr. Alena Buyx<\/h2><\/div>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d1bb803\" data-block-id=\"d1bb803\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-2494\" src=\"http:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/09\/20250918_IPMA-World-Congress_Keynote-Alena-Buyx-1.jpg\" width=\"1064\" height=\"599\" alt=\"IPMA World Congress Keynote &quot;Ethical Responsibility in Innovation&quot; by Prof. Dr. Alena Buyx (Technical University of Munich, former chair of the German Ethics Council)\" srcset=\"https:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/09\/20250918_IPMA-World-Congress_Keynote-Alena-Buyx-1.jpg 1064w, https:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/09\/20250918_IPMA-World-Congress_Keynote-Alena-Buyx-1-300x169.jpg 300w, https:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/09\/20250918_IPMA-World-Congress_Keynote-Alena-Buyx-1-1024x576.jpg 1024w, https:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/09\/20250918_IPMA-World-Congress_Keynote-Alena-Buyx-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1064px) 100vw, 1064px\" \/><\/span><\/figure><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0f6162b\" data-block-id=\"0f6162b\"><p class=\"stk-block-text__text\">Alena Buyx \u2013 one of the leading ethics professors in Germany (Technical University of Munich, former chair of the German Ethics Council) \u2013 shared in her keynote insights from her work on \u201cEthical Responsibility in Innovation\u201d, especially in respect to AI. She reminded us that November 2022, when ChatGPT popped up, changed everything \u2013 for all of us. Buyx calls it an <strong>Oppenheimer moment<\/strong>. She emphasized that this moment marked an era-defining change, bringing ethical responsibilities to the forefront when it comes to powerful innovations like AI.   <\/p><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7c492bf\" data-block-id=\"7c492bf\"><p class=\"stk-block-text__text\">Against this backdrop, she highlighted why <strong>AI can never be considered superior to human beings<\/strong>. It possesses <strong>impressive statistical intelligence<\/strong>, but this <strong>cannot be equated with human intelligence<\/strong>. Human intelligence may not be as fast or as good in pattern recognition, yet it is <strong>far broader in scope<\/strong>. Fear, pain, doubt, and above all our social nature \u2013 our constant orientation toward other human beings \u2013 make us <strong>conscious beings<\/strong>. AI, by contrast, is a stochastic machine, operating on proba\u00adbilities, that <strong>can only simulate human qualities<\/strong>. This is why the <strong>final decision must always rest with humans<\/strong>. AI will never be capable of assuming responsibility for a decision. As Buyx put it:      <\/p><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d0af66d\" id=\"faustregel-der-ethik-ki-anwendungen-mussen-menschliches-handeln-erweitern-nicht-verringern-und-durfen-den-menschen-keinesfalls-ersetzen\" data-block-id=\"d0af66d\"><style>.stk-d0af66d .stk-block-heading__text{color:var(--theme-palette-color-1, #1d71b8) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\">\u201cRule of ethics: AI applications must enhance human action, never diminish it, and under no circumstances replace human beings.\u201d<\/h3><\/div>\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ad99e95\" data-block-id=\"ad99e95\"><style>.stk-ad99e95 {margin-bottom:50px !important;}@media screen and (max-width:689px){.stk-ad99e95 {margin-bottom:40px !important;}}<\/style><p class=\"stk-block-text__text\">As a final point, she stressed that <strong>AI models are deliberately designed to appear empathetic<\/strong>, <strong>caring<\/strong>, and <strong>affirming <\/strong>\u2013 always with the goal of keeping people engaged on the platform. It is therefore no surprise that <strong>\u201crelationship AI\u201d<\/strong> is rapidly becoming <strong>one of the most popular consumer uses of AI<\/strong> \u2013 which I see as a symptom of the lack of social connection and belonging in contemporary human society. <\/p><\/div>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0abfc44 stk-block-background stk--has-background-overlay\" data-block-id=\"0abfc44\"><style>.stk-0abfc44 {background-color:var(--theme-palette-color-6, #F4F4F5) !important;background-image:url(http:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/07\/BG-Verlauf-scaled.jpg) !important;border-top-left-radius:6px !important;border-top-right-radius:6px !important;border-bottom-right-radius:6px !important;border-bottom-left-radius:6px !important;overflow:hidden !important;padding-top:50px !important;padding-bottom:50px !important;margin-bottom:80px !important;}.stk-0abfc44:before{background-color:var(--theme-palette-color-6, #F4F4F5) !important;opacity:0 !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0abfc44-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9757da9\" data-v=\"4\" data-block-id=\"9757da9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9757da9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9757da9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-49465ce\" id=\"meine-key-takeaways-wie-man-mit-ki-umgehen-sollte\" data-block-id=\"49465ce\"><style>.stk-49465ce .stk-block-heading__text{color:var(--theme-palette-color-8, #ffffff) !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color\">My Key Takeaways \u2013 How To Proceed With AI<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-11c5339\" id=\"als-individuum\" data-block-id=\"11c5339\"><style>.stk-11c5339 {max-width:1500px !important;min-width:auto !important;margin-bottom:0px !important;}.stk-11c5339 .stk-block-heading__text{color:var(--theme-palette-color-8, #ffffff) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\">As an individual:<\/h3><\/div>\n\n\n\n<ol style=\"padding-top:0;padding-bottom:0\" class=\"wp-block-list has-palette-color-8-color has-text-color has-link-color wp-elements-b648857ba3aee1aff25c3c99f860aea1\" data-block-type=\"core\">\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\"><strong>AI will not replace the human as such<\/strong>. But humans <strong>who don\u2019t use AI<\/strong> at all or <strong>who don\u2019t use AI responsibly and consciously<\/strong> will be <strong>replaced by those who do<\/strong>. <\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">The <strong>technology is here to stay<\/strong>, so make it part of your processes.<\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">Always remember: Every AI is based on its <strong>implemented objectives<\/strong>. <strong>Model alignment heavily influences the output<\/strong>. Not knowing its characteristics \u2013 and not being able to influence them \u2013 is <strong>the major risk<\/strong>.  <\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">Apply AI with a <strong>healthy skepticism<\/strong> and a <strong>no-trust approach<\/strong>: Be aware that handling the AI output is your responsibility. Stay in the driver\u2019s seat by <strong>performing critical reviews<\/strong> on any AI output and making the <strong>final judgment<\/strong> yourself. <\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9b3d91f\" id=\"als-organisation\" data-block-id=\"9b3d91f\"><style>.stk-9b3d91f {max-width:1500px !important;min-width:auto !important;margin-bottom:0px !important;}.stk-9b3d91f .stk-block-heading__text{color:var(--theme-palette-color-8, #ffffff) !important;}<\/style><h3 class=\"stk-block-heading__text has-text-color\">As an organization:<\/h3><\/div>\n\n\n\n<ol start=\"5\" style=\"margin-top:0;margin-bottom:0\" class=\"wp-block-list has-palette-color-8-color has-text-color has-link-color wp-elements-bd9760cbb190daa17cf53dc2bcf874f3\" data-block-type=\"core\">\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">Push hard for the <strong>needed culture change<\/strong> \u2013 every employee must act <strong>with a leadership mindset<\/strong> by taking over a <strong>dedicated level of responsibility<\/strong> for their own actions taken with AI.<\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">Employees who <strong>combine ethical awareness and technological knowledge<\/strong>, who use AI responsibly and consciously, are your <strong>key assets<\/strong> for a <strong>future-proof organization<\/strong>.<\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\"><strong>Long-term competitive advantage<\/strong> does not come from replacing employees with AI, but from enhancing your team with <strong>AI-trained employees<\/strong> who add their <strong>indispensable experience<\/strong> and <strong>social dimension<\/strong> to AI outputs.<\/li>\n\n\n\n<li style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" data-block-type=\"core\">And \u2013 last but not least \u2013 the most important key takeaway: Act with <strong>awareness <\/strong>and <strong>ethical responsibility<\/strong> in your <strong>transformation projects \u2013 also at the organizational level<\/strong>. That\u2019s the only way they can become outstanding success stories. <\/li>\n<\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-64fe829 stk-block-background stk--has-background-overlay\" data-block-id=\"64fe829\"><style>.stk-64fe829 {background-color:transparent !important;background-image:url(http:\/\/markusgreiter.de\/wp-content\/uploads\/2025\/07\/AdobeStock_1075241196-scaled.jpeg) !important;background-attachment:fixed !important;min-height:400px !important;align-items:center !important;padding-top:var(--stk--preset--spacing--70, 3.38rem) !important;padding-right:var(--stk--preset--spacing--70, 3.38rem) !important;padding-bottom:var(--stk--preset--spacing--70, 3.38rem) !important;padding-left:var(--stk--preset--spacing--70, 3.38rem) !important;margin-bottom:0px !important;display:flex !important;}.stk-64fe829:before{opacity:1 !important;background-image:linear-gradient(180deg,rgba(7,146,227,0) 39%,rgb(4,11,40) 89%) !important;}@media screen and (max-width:689px){.stk-64fe829 {padding-right:0px !important;padding-left:0px !important;}.stk-64fe829-column{--stk-columns-spacing:var(--stk--preset--spacing--30, 0.67rem) !important;--stk-column-gap:var(--stk--preset--spacing--none, 0px) !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-64fe829-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-30b8ec0\" data-v=\"4\" data-block-id=\"30b8ec0\"><style>@media screen and (max-width:689px){.stk-30b8ec0-container{margin-top:var(--stk--preset--spacing--30, 0.67rem) !important;margin-right:var(--stk--preset--spacing--30, 0.67rem) !important;margin-bottom:var(--stk--preset--spacing--30, 0.67rem) !important;margin-left:var(--stk--preset--spacing--30, 0.67rem) !important;}.stk-30b8ec0-inner-blocks{row-gap:var(--stk--preset--spacing--none, 0px) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-30b8ec0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-30b8ec0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-289b475\" id=\"heading-placeholder\" data-block-id=\"289b475\"><style>.stk-289b475 {margin-bottom:14px !important;}.stk-289b475 .stk-block-heading__text{color:#ffffff !important;}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center\">Get the latest insights on Business &amp; IT Transformation.<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fa0f2c5\" data-block-id=\"fa0f2c5\"><style>.stk-fa0f2c5 .stk-block-text__text{color:#ffffff !important;}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Subscribe to email updates and get notified as soon as a new blog post goes live.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-93f275c\" data-block-id=\"93f275c\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-left stk-block stk-e978ede\" data-block-id=\"e978ede\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/dac9d38f.sibforms.com\/serve\/MUIFALu0jE8rkkODOXH08gKggiBj9FUZq_d2gVbmIPhOpDQ75nCcT2SdQQhTpT6K5upBboKcPAWIjze_6JLFKC98S9OBNIplo6oDEzWHuXg3T7M3VPS0l9mGTNcKauQkZ6DsgAIvsRjsdiLUCpSzYScBhaxJ6J96qKvDpYOlnepSEbJgD4F_WJKaiNjtRk28Ku1nTIP3NYazivDjCA==\" target=\"_blank\" rel=\"noopener\"><span class=\"stk-button__inner-text\">Subscribe now<\/span><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"><\/path><\/svg><\/div><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Insights on ethical responsibility in AI transformation projects \u2013 with key takeaways for successful project implementation, inspired by the IPMA World Congress keynote \u201cEthical Responsibility in Innovation\u201d.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,48],"tags":[33,34,36,38,32,35,37,40,39,41],"class_list":["post-2614","post","type-post","status-publish","format-standard","hentry","category-innovation-transformation","category-leadership-management","tag-ai","tag-ai-governance","tag-ai-transformation","tag-alena-buyx-en","tag-artificial-intelligence","tag-ethical-responsibility","tag-ipma-world-congress-en","tag-leadership-en","tag-project-management","tag-responsible-ai"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/posts\/2614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/comments?post=2614"}],"version-history":[{"count":5,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/posts\/2614\/revisions"}],"predecessor-version":[{"id":3794,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/posts\/2614\/revisions\/3794"}],"wp:attachment":[{"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/media?parent=2614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/categories?post=2614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markusgreiter.de\/en\/wp-json\/wp\/v2\/tags?post=2614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}